STREETWEAR SUBCULTURE OVERVIEW

Streetwear is a style of casual clothing which became global in the 1990s. It grew from Californian surf and skate culture to encompass elements of sportswear, hip hop, punk and Japanese street fashion. Eventually haute couture became an influence. It commonly centers on "casual, comfortable pieces such as jeans, T-shirts, baseball caps, and sneakers". Enthusiasts follow particular brands and try to obtain limited edition releases.

RESEARCH

COMPETITORS

PROBLEM

Most fashion streetwear products are very difficult to get because it only has a limited quantity in stock. When the item release, it quickly sold out.

• On-demand items are always sold out very fast.
  Eg: Most Supreme on-demand items will be sold out in 10 seconds, some item even sold out within 5 seconds.
• Streetwear fans have to follow each brand’s on Instagram or website to view the products. There is no app that users can view all brands products in just one place.

SOLUTION

Create a kit for streetwear lover view and purchase the most on-demand fashion brand items.