IKEA App Re-design
UI/UX
The logo does not reflect its own brand identity. It's more like a SPA or a tech company logo. The sea by alexander steakhouse is a high-end restaurant. The color palette, typography, and the overall visual design of the current website not aligned with their high-end branding. The menu is not easy to read at a glance even though there are only a few items. An upgrade on their visual identity will elevate them to the next level.
The sea by alexander's steakhouse is a high-end restaurant for San Francisco local foodie to get decent steak and seafood. In the rebranding project, I am designing new logos, brand collateral, interactive menus and website. Come up with the new brand color that can reflect the value of the high-class restaurant. A simple and elegant style that makes foodie people want to explore this restaurant. Create an iPad menu that enables customers to order their foods interactively. Create a website where customers can view menus and reserve their meals in advance.
Fleming's Prime Steakhouse founded in 1998 by restaurateurs Paul Fleming and Bill Allen. The first Fleming's opened in Newport Beach, California. Their vision was to create a unique steakhouse experience with an emphasis on generous hospitality, an inviting atmosphere, and the very most beautiful aged USDA Prime beef. They have a clear brand identity, Consistent branding vision, also a simple and clear menu.
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