IKEA App Re-design
UI/UX
7 million stray cats and dogs enter U.S. shelters each year. Some cats and dogs have been abandoned by their owners or ignored by adopters because of their looks and physical disabilities.
In this project, I will create a campaign to encourage people to adopt shelter pets. I want to create a web and mobile platform to help people adopt pets so that more abandoned pets find a home.
Approximately 3.2 million shelter animals are adopted each year (1.6 million dogs and 1.6 million cats). About 710,000 animals who enter shelters as strays are returned to their owners. Of those, 620,000 are dogs and only 90,000 are cats.
Number of cats and dogs entering shelters each year: 6-8 million (down from 13 million in 1973)
Of the 3 million cats and dogs euthanized in shelters each year, approximately 2.4 million (80%) are healthy and treatable and could have been adopted into new homes.
Percentage of total shelter intake comprised of cats: Approximately 50% (but in some regions 2/3 of shelter population is cats)
Percentage of purebred dogs in shelters: 25%
Percentage of cats euthanized in shelters: 70%
(80%) are healthy and treatable and could have been adopted into new homes
Moving out of state and cannot take cat.
New landlord does not allow dogs.
No space in new home for dog.
Someone with a severe cat allergy joins the household
Behavioral problems
Many people adopt pets without fully realizing the responsibilities and expenses associated with pet ownership.
Pets in need is a non-profit organization that everything they do is made possible through donations of funds, supplies, and time from members of the community. including fostering, volunteering and donating cash or in-kind gifts.
911 fosterpets is an organization that to find foster or forever homes for the millions of homeless pets that enter rescues and shelters every year.
My target market is people who like dogs/cats, who really want to care and love them. My target audience is adults, single, childless, affluent, they can take better care of the cat/dog, they are responsible people, and people who really need the company of them. The media they should use is mobile app and website.
Logo with name
Horizontal
PET SWEET HOME Website is a platform for people quickly browsing the available shelter pets. Users can see the nearby shelters and view the pet detail information. In the detail screen, users can make an appointment with the animal shelter.
I also create an App experience for mobile users. Users can easily use the map feature to check the nearby animal shelters. For people who can’t keep pets anymore, they can upload their pet's information through the App so that other people can see. In this way, people won’t just abandon their pets.
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